Branding Services

Build a distinctive brand that captures attention, shares your story, and leads with your vision.

Brand My Business

Why branding matters for your business

20% growth in revenue

Consistent branding across all channels can increase revenue by up to 20%.

Marq

4 in 5 customers need brand trust

80% of consumers need to trust a brand in order to consider buying from it.

Edelman

62% of customers will pay more

62% of consumers will pay more for a nearly identical product from a brand that has earned their trust.

Captial One

What is branding?

Your brand is more than just a logo or a nice-looking website. It’s the total experience people have with your business. It’s how you’re perceived, remembered, and talked about when you’re not in the room. Done right, branding creates recognition, builds loyalty, and positions you as the go-to choice in your industry.

Branding your business for growth

Differentiation and recognition
Effective branding is one of the most crucial factors for standing out from competitors and getting recognized by your customers.

Gain audience trust, influence, and customer loyalty
Establishing a cohesive and professional brand image helps build trust, shows consistency, and builds your businesses presence.

Create an emotional connection through storytelling
Great branding utilizes storytelling to build an emotional connection with your audience through your values, vision, and goals.

Business branding services

Whether you’re starting from scratch, refreshing your existing brand, or scaling to the next level, we can help.

Design and digital branding

We create all the different variations of your branding to be impactful, easily noticed, and memorable. From choosing the right colours, fonts, how your brand communicates across marketing channels, and to the different variations of your logo.

Logos, graphics, and print design

Presentation and digital asset design

Package and product design

Brand strategy and planning

We align your branding, marketing, and sales to be one cohesive unit thats based on your goals. Together they communicate your businesses value, clarify your offer, and simplifies the process with an easy to follow strategy.

Brand management

Rebranding and new launch campaigns

Strategic storytelling and brand communication

Brand messaging, positioning and differentiation

We use behavioral marketing and market segmentation combined with your customers to deliver relevance, structure, and purpose to your businesses branding.

Brand auditing and discovery

Audience, market, and competitor research

Internal and external brand communication

Brand identity and guideline creation

We combine strategy and design to create a guideline book of your businesses digital assets like your mission, vision, and positioning with all of your design elements in one place.

Brand name, logo variations and tagline

Typography, company colours, and brand styles

Defining brand usage rules and best practices

How branding your business works

From our first conversation to the final handover we make sure the entire process is clear, aligned with your timeline, and focused on achieving your businesses goals.

Discovery call

We start by getting to know your business, your goals, and your brands challenges. This helps us determine the scope of your branding project.

Brand research and strategy

We dive into your industry, competitors, and target audience to craft a brand strategy that positions you for success.

Creative development

Our team brings your brand to life with logo concepts, visuals, and messaging drafts.

Refinement

We collaborate with you to refine the look, feel, and voice of your brand until it’s a perfect fit.

Launch & guidelines

We deliver your final branding package, complete with guidelines to ensure consistent use across every platform.

Ongoing support

We help update your website and manage your ongoing digital presence with your new and improved branded elements.

Why choose Minerva Marketing?

As a Calgary-based marketing agency we understand your audience, your competitors, and the unique challenges of standing out in this market locally and globally. We use polished systems and years of experience that are backed by tried-and-true marketing frameworks to get your business results.

Branding that means business

We don’t just design logos, we build complete brand systems that connect directly to your business goals. Every color, font, and message is chosen to help you win more customers and build your business.

Commitment to quality

Quality is at the heart of everything we do. From the initial concept to the final design, we maintain the highest standards to ensure that our work not only meets but exceeds your expectations.

Support beyond branding

We ensure you will always have input, feedback, and clarity at every stage of the process. With full-service marketing support from websites, social media, ads, and SEO backed by a team dedicated to your success.