Branding Services

Turn your business into a brand that captures attention, shares your story, and leads with your vision.

Explore the impact branding can have on your business

Branding your business for growth

Your brand is more than just a logo or a nice-looking website. It’s the total experience people have with your business. It’s how you’re perceived, remembered, and talked about when you’re not in the room. At Minerva Marketing we do branding that creates recognition, builds loyalty, and positions you as the go-to choice in your industry.

Why branding matters for your business

20% growth in revenue

Consistent branding across all channels can increase revenue by up to 20%.

Marq

4 in 5 customers need brand trust

80% of consumers need to trust a brand in order to consider buying from it.

Edelman

62% of customers will pay more

62% of consumers will pay more for a nearly identical product from a brand that has earned their trust.

Captial One

Branding brings your business to life, inspires confidence for employees and clients while solidifying your positioning in the market. Research shows that it takes 5 or more brand touchpoints for a business to be remembered, meaning it's more than a logo and a one and done growth tactic. Businesses that invest in their branding see a 20% increase in revenue, grow their marketing velocity, and can charge what they're worth.

Key benefits of branding

Increase leads, sales, and revenue
Branding your business for success boosts memorability, what the client experiences, and how likely they are to refer you. This momentum comes back in ROI through referrals, the confidence your brand gives new prospects, and perception in the market.

Differentiation and attraction
Effective branding can be the difference a client needs to say yes. By branding your business to needs and pain points you highlight what makes your business the better choice while attracting better quality leads that fit your offering.

Grow your perception
Branding is the strongest way to grow and clarify your businesses perception and positioning. This can breathe new life into an older business, get traction for an innovative startup, or position a business that's expanding into new markets.

Gain audience trust, influence, and customer loyalty
Establishing a cohesive and professional brand image helps build trust, shows consistency, and builds your businesses presence.

Deepen connections and spark engagment
From misaligned messaging, stale content, and fatigued ads your business can feel virtually "dead". Branding can bring back that spark and liven unresponsive campaigns with content that resonates even for B2B brands.

Become recognized and remembered

Branding for businesses

Personal branding

Position yourself as a leader ing your field by shaping a personal brand that drives recognition and influence.

Service branding

Build trust and loyalty by turning services into a branded experience that constantly delivers on its promise.

Product branding

Transform your products into more than a commodity with branding that customers remember and buy again.

Online branding

Cut through the digital noise with a cohesive online presence that grows visibility, engagment,and sales.

Offline branding

Amplify your impact with in the real world with tangible touchpoints that build credibility and connection.

Corporate branding

Strengthen your reputation with a clear identity that attracts customers, inspires employees, and earns trust.

Our branding services

Whether you’re starting from scratch, refreshing your existing brand, or scaling to the next level, we can help.

Get a quote

Graphic design

We create all the different variations of your branding to be impactful, easily noticed, and memorable. From choosing the right colours, fonts, how your brand communicates across marketing channels, and to the different variations of your logo.

Logos, graphics, and print design

Presentation and digital asset design

Package and product design

Brand strategy and planning

We align your branding, marketing, and sales to be one cohesive unit thats based on your goals. Together they communicate your businesses value, clarify your offer, and simplifies the process with an easy to follow strategy.

Brand management

Rebranding and new launch campaigns

Strategic storytelling and brand communication

Brand messaging, positioning and differentiation

We use behavioral marketing and market segmentation combined with your customers to deliver relevance, structure, and purpose to your businesses branding.

Brand auditing and discovery

Audience, market, and competitor research

Internal and external brand communication

Brand identity and guideline creation

We combine strategy and design to create a guideline book of your businesses digital assets like your mission, vision, and positioning with all of your design elements in one place.

Brand name, logo variations and tagline

Typography, company colours, and brand styles

Defining brand usage rules and best practices

How branding your business works

From our first conversation to the final handover we make sure the entire process is clear, aligned with your timeline, and focused on achieving your businesses goals.

Discovery call

We start by getting to know your business, your goals, and your brands challenges. This helps us determine the scope of your branding project.

Brand research and strategy

We dive into your industry, competitors, and target audience to craft a brand strategy that positions you for success.

Creative development

Our team brings your brand to life with logo concepts, visuals, and messaging drafts.

Refinement

We collaborate with you to refine the look, feel, and voice of your brand until it’s a perfect fit.

Launch & guidelines

We deliver your final branding package, complete with guidelines to ensure consistent use across every platform.

Ongoing support

We help update your website and manage your ongoing digital presence with your new and improved branded elements.

Why choose Minerva Marketing?

As a Calgary-based marketing agency we understand your audience, your competitors, and the unique challenges of standing out in this market locally and globally. We use polished systems and years of experience that are backed by tried-and-true marketing frameworks to get your business results.

Branding that means business

We don’t just design logos, we build complete brand systems that connect directly to your business goals. Every color, font, and message is chosen to help you win more customers and build your business.

Commitment to quality

Quality is at the heart of everything we do. From the initial concept to the final design, we maintain the highest standards to ensure that our work not only meets but exceeds your expectations.

Support beyond branding

We ensure you will always have input, feedback, and clarity at every stage of the process. With full-service marketing support from websites, social media, ads, and SEO backed by a team dedicated to your success.